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Evolution of the Word “Geek”
Geek the Library changes the word “geek” from a noun to a verb. (The term geek continues to evolve, so this wasn’t an entirely new use of the word.) Our definition is: to “geek” something is to be “passionate” about it. Interestingly, during our pilot when we tested the campaign with nearly 100 U.S. public libraries, we found pilot community residents picking up on how we used the term within the campaign and integrating it into general conversation.
The definition of individual words and phrases is constantly changing and “geek” is no exception. Read language columnist Mark Peters’ view of “geek’s” evolution over the years.
December 29, 2010
Get your geek on. Show your support. Geek the library.